Kaohsiung · 22–23 AUG 2026
玩具生活節 高雄
A toy-focused Kaohsiung event where Glowing Star presented Rabitt Planet directly to an audience already interested in figures, collectibles and character culture.
Rabitt Planet was the creator represented in the Glowing Star selection.
The toy-focused environment gave the character a very different competitive context from lifestyle and outdoor markets.
We used the event to observe what makes someone stop for an unfamiliar independent IP when many collectible brands are competing for attention.
The setting
玩具生活節 is a toy-oriented consumer event, bringing character products and collectible culture together for audiences already familiar with figures and designer toys.
Exhibition Host · 玩具生活節 · Kaohsiung edition
Through Glowing Star's eyes
At a toy event, people do not need to be convinced to look at toys; they need a reason to remember this one. That shifted our attention from category education toward presentation, character recognition and the story people could take away after leaving the booth.
The creators we brought
From the show
